Some opportunities are worth having. Not all of them are worth pursuing right now.
Folo Up
Folo-Up was founded by Joffrey Bogemans, a self-taught software developer, after he was seriously injured when a ladder sold online as safe and compliant failed under him. That experience led him and co-founder Alan Duval, a data engineer, to build software that identifies unsafe and non-compliant products sold through online marketplaces.
The business had a strong founding story, working technology and several live opportunities at once, including a UK regulator, an industry association and a major commercial partner. None alone could carry the business, and pursuing all of them together meant none was getting full attention.
Folo-Up was founded by Joffrey Bogemans, a self-taught software developer, after he was seriously injured when a ladder sold online as safe and compliant failed under him. That experience led him and co-founder Alan Duval, a data engineer, to build software that identifies unsafe and non-compliant products sold through online marketplaces.
The business had a strong founding story, working technology and several live opportunities at once, including a UK regulator, an industry association and a major commercial partner. None alone could carry the business, and pursuing all of them together meant none was getting full attention.
The work
Good Business Matters ran a Strategic Diagnostic with co-founders Joffrey and Alan to separate what needed action now from what was valid but premature, and to clarify which opportunity to build credibility around first.
The work
Good Business Matters ran a Strategic Diagnostic with co-founders Joffrey and Alan to separate what needed action now from what was valid but premature, and to clarify which opportunity to build credibility around first.
The direction
Folo-Up left with a clear decision order. Live priorities, useful-later work and longer-range ideas were separated and sequenced, giving the founders one clear next move instead of several half-finished ones.
The direction
Folo-Up left with a clear decision order. Live priorities, useful-later work and longer-range ideas were separated and sequenced, giving the founders one clear next move instead of several half-finished ones.
The shift
Sharper focus, less distraction and more resilience when timelines slipped.
The shift
Sharper focus, less distraction and more resilience when timelines slipped.
Helping senior leaders navigate important commercial decisions.
4 Balmerino Avenue
Toorak, Victoria, Australia 3142
+61 481 313 993
good@goodbusinessmatters.net
ABN 62 608 168 369
Good Business Matters®
Helping senior leaders navigate important commercial decisions.
4 Balmerino Avenue
Toorak, Victoria, Australia 3142
+61 481 313 993
good@goodbusinessmatters.net
ABN 62 608 168 369
Good Business Matters®
Helping senior leaders navigate important commercial decisions.
4 Balmerino Avenue
Toorak, Victoria, Australia 3142
+61 481 313 993
good@goodbusinessmatters.net
ABN 62 608 168 369
Good Business Matters®